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We are in the era of connectivity; meaning, at your fingertips, lays a huge chunk of global information. A mobile app has made it so that by simply swiping left or right, pressing a button you open your business to the world. Ownership of mobile devices across the world has increased tremendously, in extension mobile app have become a powerful, profitable way to communicate. As technology evolves at lightning speed, it is crucial that your organization stays up-to-date in order to make the best use of this efficient problem-solving tool.
Benefits Apps Deliver For Businesses?
A well-designed mobile app will be able to offer a host of benefits to consumers, including time-saving, fast and efficient problem resolutions, delivery and stock notifications and have Repeat purchases. The best mobile app is helpful and generates brand affinity by offering time savings and a more personalized shopping experience, it also allows for services such as push repeat purchases and highlight promotions. It offers useful advice to consumers thereby improving the brand experience and saving time on online shopping.
Marketing and brand affinity
A mobile app is a great marketing tool strategy and boosts the business by increasing your visibility. It gives a business a presence on a phone since it’s continuously visible on the screen as a mobile app. This helps build loyalty with customers because your business is in front of them at all times. Offering users a mobile app is often a quicker, easier and better way for them to shop and interact with your brand. Example: Zappos‘ use of notifications to inform consumers that products are available is an example of permission marketing.
It’s an additional revenue stream
This can be achieved by presenting your customers with a discount, tailored offers directly into their app. Thus significantly increasing the potential conversions to promotional offers. Some mobile app use of wish list such as Amazon enables consumers to create lists of desired purchases. This then generates repeat purchase activity thus increasing sales.
Customer service resolutions
One of Domino’s pizzas biggest problems historically was people phoning their shops to ask when their order would be delivered. The new mobile app resolves that problem by telling people when they can expect their delivery.
Outperform your competitors
To be better than your competitors, just have great products and a mobile app to
feature them on, give them an exciting and valuable service and user experience. Be on the forefront to offer a mobile app to your customers that caters to their needs
Provide value to your customers
A mobile App provides a quick alternative to web browsing
which requires a user to launch a web browser, load page and such through numerous sites for the content you need but in the case of a mobile app, it takes a second to launch and the majority of the information is stored in the application itself making it possible to function offline.
What to consider before buying or developing a business app?
Ease of use
Create a mobile app that is simple for your customers to get, easy to use and simple to interact with. Hire a professional mobile application development company to build your mobile app with user-friendly interface and flexible to use that converts your app users into customers.
Determining how popular your mobile app will be
Ask yourself, is my mobile app going to be helpful to customers and are people going to use it? Research on your target market so that you can understand and meet their needs.
Defining the purpose of your mobile app
First, the mobile app has to have a clear purpose to provide value. Put yourself
in your customers’ shoes, what do they want and need from your app? How is your
mobile app going to improve your service to them? What will grab their attention?
Allocation of time and resources
Technology is in constant change likewise, the mobile app should not remain stagnant otherwise; your customers will move with the time and choose more modern and better apps. Maintain your apps stay, relevant and don’t become obsolete.
Your business requirements
Focus on the actual needs of your business. If you need something with high functionality and have a website that requires customers to log in, better yet create a mobile app that encourages active customer interaction.
As a business if you are looking for a way to: Save time, It’s an additional revenue stream Customer service resolutions, Outperform your competitors, Provide value to your customers, marketing and brand affinity, It’s smart to invest in a mobile app and not just any mobile app but one that favors your business. Choose a mobile app that is easy to use, a mobile app that is popular and one that meets your purpose.
Regardless of what business you do, good mobile app will do
two things for you; get new customers and retain the old customers. Having a presence online can only boost your business. Better yet if the information is available in the form of a mobile app. With different mobile apps developed for platforms like – Android and iOS, you can create brand awareness among huge number of new and existing customers. want business to boom, invest in a mobile app.
Deepak Chauhan is a digital business strategist and CEO of VOCSO, a creative digital agency based out of India, USA & UAE. The web business strategist, who has 12+ years of experience, has worked with many small businesses and startups across the globe to help them build successful websites/applications and launch them online with his strategic consulting. When not working, he enjoys traveling, photography and satisfying his taste buds.