Home improvement and remodelling project has become a lifestyle icon today and is growing steadily. The modernization aspect has enthralled consumers to create wonders in their personal spaces. The availability of adequate resources has fuelled and aided this need to be unique and exquisite.
Gone are the days when remodelling was considered as an invasion of tradition and antiquity. This generation has embraced the cultural changes and strived hard to be a part of it. The booming real estate industry has diversified into various types of homes; and the industry itself has been segmented into niche areas which cater to the specific needs of the consumers. Interior design companies and home improvement agencies have established their credibility by creating wonders in the field by making fantasy a reality. Everything seems possible with the current technology and industrial advancements. This makes the industry highly competitive, and consumers are presented with a massive array of partner options with just a click. Identifying the right partner and positioning of the company at the right place is a tough job for the company and the consumers.
Here are top six tips for a successful remodelling project. And like always, let’s start at the very beginning, the interior design logos
What’s in a logo?
Most entrepreneur and business owners have heard and read about the mystical powers of the logo design and its impact on consumer relations.
But why is a logo important? Why is it treated with so much difference? Is it the first thing that a customer notices about a brand?
No, the consumers and user will probably see the company’s name before moving on the services. However, once they are familiarized themselves with the brand, the logo stays longer and helps them recollect the critical highlights of the company. A memorable logo can contribute to significant brand retention compared to infinite sequences of words or content. And that’s why the logo is distinctive.
The niche approach
There are two types of companies in all industries. The jack of all trades type that offers all the services related to the specific industry and the niche category that specialize in a particular kind of service.
The first rule of setting up a successful remodelling project is defining the type of company. Consumers have been open to both models and have encouraged brands to outline their type. This also has an impact on the interior logo design which would be created based on this model. Once, it is identified, the companies can then start building the next step in the process.
The digital address
The first step in creating the digital address is identifying the domain name. This name can be a combination of the brand name and service offered. It is advisable to keep it short and crisp so that it can be recollected with ease. The next process would be developing the website. It is inclusive of both the design and content creation. The design should meet the industry standards and be able to communicate the brand services with ease. Though animation can be eye-catching, it is essential to consider usability and loading time as well.
The consumer connectivity
How does a consumer select a particular brand or company?
Though there are various factors like brand credibility, commercials, etc; the portfolio involved is an essential aspect that ensures the company’s place in the race. This factor enables the companies to build a relationship with their customers, right from day zero. The consumers are looking for solutions to their problems, and the company which succeeds in providing them is the winner. The content and information provided should offer these answers rather than talk about the services in general. This innovative content will help brands build consumer connectivity.
Transparency is the key
Home improvement or remodelling process is much more complicated than it seems. There are various schemes, plans, approvals and coordination involved in the process. The chances of disagreement between the service providers and clients are quite high. There are multiple ways in which communication or effort can be misinterpreted and caused unnecessary strain in the relationship. The only way to avoid discontent and ensuring a healthy relationship is to maintain transparency always. This can be managed by following a stringent protocol and providing regular updates to the clients at specific intervals. This process can be digitized which reduces stress and guarantees professionalism.
Consistency in Social Media
Social media has become one of the most effective marketing tools for all industries. The significance and response rate can vary for different segments based on the usage. The social media platform has been hugely significant in the field of remodelling projects. This is because the target group of this sector is highly active in different units of the social platform. The trick is to maintain consistency and build a meaningful relationship with the consumers. The social media posts should be a right mixture of interesting facts, useful information, industry updates, achievements and company highlights.
The bottom line
A home is not just a building made of bricks and wood. It is a safe abode for humans, and it resonates with the characteristics of the owner. It stands testimony to various essential moments in life and helps them establish connectivity to the visitors. Some of the critical factors to be considered while working on a remodelling project is the longevity. Like the home improvement logo, the project itself should stand through time. It must be unique in its way. The responsibility of the interior designer is to encourage the clients to make the right choice. Sometimes, the consumer thinks of the current scenario and fails to consider the future implications. All remodelling projects have short as well as long-term effects, and the team must highlight them before the commencement of the project. It is true that the consumer is king and the business revolves around them.
However, that does not mean that they are always right. Most customers encourage an honest suggestion; and in fact, it turns beneficial for the companies in the more extended run.
Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to book cover design, brochure design, interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce.