People make a leaflet or any other piece of literature booklet for many different reasons. One of the things that people often do when starting their businesses is to make pamphlets, brochures, and leaflets. Churches and schools alike use flyers for awareness campaigns. No matter the purpose, you must first design, plan and build a booklet before distributing it to the target audience.
1. Know the Topic
Of course, the first step to creating a leaflet is to know the topic. Think about the key points that the target audience expects when researching the topic. You also have to know the resources that are at your disposal. For example, anyone designing leaflets for tips of having fun at the swimming pool should include spots that discuss topics such as fun games to play, swimming safety, and any other information on waterslides. Use a rough paper as a draft for planning your leaflet or brochure. Fill the sketch out as mockup so that your brain remains creative. You can use the rough draft for working on the organization and layout of the leaflet.
2. Pick a Title
Your leaflet must have a title. Its title, however, should be informative and brief, but also catch the attention of the readers and invite them to read its content. You can try to finish the leaflet and add a title later to avoid getting stuck on one section. The title may even come after you research more about the topic. For example, suitable titles for a swimming pool leaflet can have titles such as Field Trips to the Pool or Fun in the Pool.
3. Provide an Overview
It is a brief, but clear message that states the objective of the brochure or leaflet. Its introduction should be creative and concise. You can use bullet points to make you’re objective short and concise but work with a reputable print service such as JoinPrint AU for readable leaflets.
4. Make Your Text Readable
You will probably print off congested and small text when designing a leaflet. However, use font size of at least 12 points, and in a clear font like Arial to avoid readability problems. Stick to simple and short paragraphs and avoid unclear fonts and whimsical by using plenty of space between words. The heading should stand out from the rest of the text. You can choose to either capitalize, bold, or underline all the headlines. Avoid crazy use of artwork and colors, and instead, keep the colors of the leaflet contrasted from the paper sheet. Filling the brochure with colors will make it difficult to read and give it an overwhelming look.
Your leaflets should be organized and straightforward. Avoid overly complicated sentences and use Spanish or English instead of slang language. Try reading the text on your flyer aloud to yourself to make sure all sentences are readable and straightforward. Your sentences could be challenging to understand or complex if you can’t understand the content in your leaflet. Abbreviations and jargons are also not encouraged for brochures.
6. Group Relevant Information
Let information flow logically and steadily when designing a leaflet. Avoid repeating information where necessary as well. For example, for a booklet that discusses a day at the pool should have a section of all information regarding pool safety. Then talk about games at the pool at a different subtitle. However, try not to repeat the importance of pool safety and life jackets when writing about activities at the pool.
7. Proofread and Edit the Text
After typing all the text, take time to proofread it and check for formatting, spelling, and grammar errors. Take a break for a few hours and then revise the information on your leaflet later. You are likely to skip over some errors if you decide to reread and edit the leaflet immediately after typing is complete. You can ask a relative or friend to proofread the leaflet on your behalf if time permits that.
8. Create a New Document
Open a new document and save it so that no content gets lost. However, designing a flyer with word processors such as AbiWord, OpenOffice, and Microsoft Wordpad may vary slightly.
9. Set up Orientation and Margins
Then click into the Page Setup and set a 0.5 margin to set the appropriate leaflet orientation and layout. However, anyone interested in creating a traditional leaflet may have to change the design of their pages. After that, insert a column on each page of the booklet. The gutter refers to the spacing in between the columns, and you can increase the width to make the columns less extensive.
10. Prioritize Your Readers
Prioritize the primary purpose when designing a brochure or leaflet. Is your flyer a leave-behind brochure or a giveaway at an exhibition? You can also post it out in response to customer requests made via email or on the website. Of course, everyone wants their leaflets to have a clear message when the recipient opens it. Design the pamphlet for the recipient and not yourself. Use simple statements to make outstanding leaflets. Consider scraping all the images if the client wants to use pictures and artwork to get the point across. Alternatively, use a typographic cover to make an accurate statement about the message that clients want to convey. Then try to sketch and draw ideas after breaking out the layout pads. Instead of taking a brief away from friends and relatives, share all your ideas with them to see which approach suits your leaflets.
A leaflet provides the details of what your business is about as well as what it offers to its target audience. However, one needs to be careful when designing a leaflet because a poorly planned one isn’t only detrimental to the success of a brand but also chases potential customers to its competitors. A leaflet is a booklet that you see on racks and shelves featuring information about a campaign, a brand, or a service or product. A leaflet can either be a tri-fold or bi-fold depending on its intended purpose and the target audience. However, some can be z-folded while others can be c-folded.
I am Bhagwati Suthar, Founder of Jobiba & TezLife.com. I am a Blogger, Affiliate Marketer and a Digital Marketer from Udaipur, India. At JobibaBlog, We share articles about Blogging, Marketing & Advertising, Business and Tech Tips.